By Kelly Struhs, Crowd Click Media
1. It gives customers an outlet to rave about your product
Who are you going to
trust to recommend a new restaurant, dry cleaner or karate studio? The yellow pages? a company’s web site? or your
friend who’s tried them? The answer is
obvious. Social media lets your
customers rave about your products with the click of a button.
2. It will help you build real relationships with real customers
Social media is
different from traditional marketing in one key aspect. Billboards, television and print advertising
and mailing is one to many. Social
Media gives you a chance (when it’s done right) to engage your customers and
prospects one on one.
3. It will provide a cost effective marketing channel
Because of the
potential for laser targeting and wide reach, a well planned social media
marketing plan potention could be the
most cost effective form of finding customers you have.
4. It will drive traffic to your web site
You built a web
site. Now lets get someone to look at
it. Social Media can feed traffic to your
web site. This builds your business
directly and increases your search engine optimization by increasing links
traffic and content on your site..
5. It will help you learn about your strengths and weaknesses
Can there be a better
way to improve your business or products than by getting direct feedback from
your constumers? Good or bad feedback from the customers you have a chance to
improve your product and services. You can’t deliver everything they want or
solve every problem today, but over the long haul feedback makes you better.
6. It will get you connected to your peers
Your peers (friends, suppliers,
and even competitors) are a valuable source of industry knowledge. Your peers
who participate in social networking and online communities are enthusiastic
about helping people solve problems.
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